Promotional email specs (e-blasts)

Please provide us with:

• Artwork made using the guidelines below
• Subject heading
• Sender name (e.g. Company name)
• Date and time of send
• Email addresses of people who should receive the test message

Supplying the HTML message:

We use Campaign Monitor to send our 3rd party mailing. Please check the following guide on creating a successful email before sending us your artwork:

https://www.campaignmonitor.com/dev-resources/guides/coding-html-emails/

www.campaignmonitor.com/resources/will-it-work/guidelines/

Tips:

• Do not use absolute positioning; place your content within no more than 600 pixels wide. This width includes borders. No heights are needed within the table tags.
• Please Centre-align your HTML content.
• Keep image file sizes optimised and include “alt” tags on each image.
• All images must be called directly from your own server and referenced by the complete URL or supplied in an image folder.
• Define the height and width of all images (for faster load times).
• Please try to keep the ratio of image and text equal or preferably more text than image. This will help with getting through spam filters.
• Use the target=”_blank” attribute, so that people who read e-mail with webmail services do not have the requested page appear within their webmail interface.
• Please do not use background images in tables as these do not display well in Outlook which 11% of our users read their e-mails by. If you must use background images, please refer to this article and test thoroughly as BIBA Publishing will be unable to correct if it fails during testing.
• Microsoft Word is not suitable for formatting HTML to BIBA Publishing’s requirements.
• Do not use image maps within your HTML code if you have a responsive design.
• No JavaScript or Flash animation or animated gifs are accepted.
• No attachments can be dispatched.

Materials should be sent to [email protected]  and your advertising contact five working days prior to the desired delivery date.